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There is no good in much of their secret conferences save (in) whosoever enjoineth charity and fairness and peace-making among the people and whoso doeth that, seeking the good pleasure of God, We shall bestow on him a vast reward. (Al-Nisa, 4:114).

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Tuesday, December 13, 2011

Blackwater Name Change again:

To Academi From Xe
Blackwater Name Change
In this July 28, 2008 file photo, Blackwater Worldwide's headquarters is seen in Moyock, N.C.
An infamous company is attempting a complete brand makeover -- again.

The private security firm formerly known as Blackwater and most recently known as Xe has decided to change its name to Academi, according to The Washington Post.

Blackwater changed its name to Xe in 2009, ostensibly to distance itself from its dark past -- five of its employees were indicted for charges related to a 2007 shooting in Iraq that killed 17 unarmed Iraqi civilians, according to Time.

Apparently the first switch didn't help the firm's image problem; the State Department opted not to renew its contract with the firm in May 2009, also according to Time.

Still, Ted Wright, the company's CEO insists that the latest name change isn't simply a PR move. Instead, Wright told WaPo it indicates a shift in the firm's ownership and leadership.

Huff post 12Dec 2012 : read full report