The private security firm formerly known as Blackwater and most recently known as Xe has decided to change its name to Academi, according to The Washington Post.
Blackwater changed its name to Xe in 2009, ostensibly to distance itself from its dark past -- five of its employees were indicted for charges related to a 2007 shooting in Iraq that killed 17 unarmed Iraqi civilians, according to Time.
Apparently the first switch didn't help the firm's image problem; the State Department opted not to renew its contract with the firm in May 2009, also according to Time.
Still, Ted Wright, the company's CEO insists that the latest name change isn't simply a PR move. Instead, Wright told WaPo it indicates a shift in the firm's ownership and leadership.
Huff post 12Dec 2012 : read full report
Huff post 12Dec 2012 : read full report